Stylefest PH 2019
Stylefest PH 2019
Fashion is not just all about what is in, what is the most luxurious, and what is worn by everyone. It has evolved from having your own style to wearing garments for purpose.
In its second year, Globe Telecom’s lifestyle brand 0917 Lifestyle, in partnership with Saga Events has yet again created a successful showcase of young budding talents and exposed local designers that inject culture and heritage in their pieces.
This year, their aim was to help Filipino creators may it be in design, may it be in content, may it be students to have a platform to unveil their creativity and craftsmanship. The goal was to promote the movement of Filipino fashion through initiatives that truly shed light on how it is produced.
Chris Nick, Paloma Zobel, Jor-El Espina, Mark Bumgarner
Styelefest 2019 was held at the Grand Hyatt in Bonifacio Global City from November 4-6, 2019. Each day was packed with runways shows that featured the up and coming designers that are on the level of making it big not just in the Philippines but also globally. Bringing the Philippine Fashion Scene forward was an incredible goal that the platform aimed to achieve.
On Day 1, November 4, 2019, the showcase was called the Roots. The theme was to display culturally rich apparel that featured the different Philippine Fabrics. This astounding parade was seen through the PioPio catwalk. Created by Paloma Urquijo Zobel, the collection was filled with differently woven fabrics hailing from culturally rich and diverse part of Luzon, Visayas, and Mindanao. Jor-el Espina, Chris Nick, and Mark Bumgarner also showcased their tasteful creations that flaunted different techniques and style flavours.
Next, Day 2, November 5, 2019, the feature designer was non other than the bombshell Boom Sason. Her theme was Sexy, clean, and strong. Boom’s desire was to display what a Filipina on Fire looks like. Her simple yet stunning pieces were a sure hit for the audiences.
Later that day, the 8 finalists of the Designer Mentorship Program was given a chance for the final walk of their creations. They were divided into two groups that will come out with winners of one, the Zalora Holiday Highlight and the other winner will be chosen for the 0917 Lifestyle collaboration. The 8 finalists underwent a mentorship program from top style icons including Inno Sotto, Carl Jan Cruz, Sidney Yap, Zalora CEO Paolo Campos and 0917 Lifestyle Head Leah De Guzman. The designers underwent the mentorship program from August 14 to November 5, 2019.
After the great display of young and exciting collections from these talents, two winners arose from the pack and were hailed as kings.
Adrian Sahagun’s Winning Collection for 0917 Lifestyle
Ia Coca won the Zalora award and Adrian Sahagun was the winner for the 0917 Lifestyle Collaborations.
IA Coca’s Winning Collection for Zalora
The criteria they were judged on was based from the roots of their mentorship programs which were Branding, Design, Development, Detailing, Sampling, Manufacturing, Marketing, Going Digital, and last but not the least was the salability.
For the last day, November 6, 2019, everything was still up to the T and Fashion Snoops shared the upcoming trends for the fashion scene. A runway show for 0917 Lifestyle featuring Bang Pineda was a huge success and was actually held on Bang’s birthday. Some celebrities were also spotted during his show including Jake Cuenca, Rayver Cruz, Denise Laurel, Tim Yap, Aljur abrenica, AWRA, Maricar Reyes, Paolo Paraiso, Mark Bautista and many others came to support the talented designer.
Vice Ganda with partner Ion Perez
The runway show was closed with a bang by Vice Ganda donning a beautifully executed toole skirt and she walked with life partner, Ion Perez.
Stylefest PH 2019 was a great success and there is definitely a bigger and brighter future for these amazing Filipino designers and the many that are yet to be discovered.
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