Meet Aryanna Epperson: The 1-Minute Vlogger Making Waves on Instagram

Meet Aryanna Epperson: The 1-Minute Vlogger Making Waves on Instagram

Like a thief in the night, Aryanna Epperson has instantly won the hearts of the millennial Instagram audience.

Photo by Tom Epperson

In the short span of just a few months–the host, beauty vlogger, and entrepreneur has gained a massive following of over 46.5k Instagram followers, thanks to her creative, fun and quirky 1-minute beauty vlogs. Now a staple in your daily Instagram discover page, Aryanna’s rise into beauty vlogger stardom has just begun.

We recently caught up with our girl of the hour to ask for a brief 411 on her life, vlogs, her business “Always Sunday”, and everything in between.

/ESCAPE: Congratulations on all your success! How does it feel like to know that you’re creating such buzz online?

Aryanna: Thank you so much! I’m just super happy to be sharing my passion for beauty, fashion, travel, and lifestyle. It’s a bonus that people are also enjoying the content I’m creating.

/ESCAPE: What inspired you to start creating 1-minute videos? Was it something you’ve always wanted to try, or was it more of a happy accident?

Aryanna: I actually started creating 1-minute videos for mine and my mom’s skincare brand Always Sunday. People were always asking us how to use our products and rather than just typing down instructions, I thought it would be better for them to see the products in action so they would know how to apply it as part of their skincare routine. It was very well received and just thought I could do the same for my own Instagram account. I guess you can say it was a happy accident but I’m so grateful that people are enjoying little quick snippets and tutorials compressed into 1 minute.

/ESCAPE: What’s the most special video you’ve done so far?

Aryanna: Oh my gosh, it’s so difficult to choose considering I’ve posted over 70 consecutive videos everyday. (laughs) Can I pick three?

I LET MY FOLLOWERS CHOOSE MY MAKEUP??!! ?See more⤵️ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Last week, I held a little poll on my IG stories and asked you guys to pick between 2 products for each step of my makeup.? Here’s the final look I came up with based on your votes!! Comment your thoughts below ? ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Products used: • @fentybeauty Pro Filt’r Soft Matte Longwear Foundation in 140 (OK SO…I did get a lil bit of a tan over the summer hence why this shade is way too light for me ? good thing it oxidized a smidge towards the end) • @benefitph Hoola Bronzer • @colourpopcosmetics Blush/Highlighter Duo in Done Deal • @colourpopcosmetics highlighter in Here Kitty Kitty • @lorealmakeup Brow Artist Chisel Straight in Soft Brown • @urbandecaycosmetics Naked 3 Eyeshadow Palette • Fairy Drops Mascara (bought this in HK!) • @smashboxcosmetics Always On Liquid Lipstick in Stepping Out – @tentennailph Nail Polish in Piña Colada Tassel earrings – bazaar find ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Song: Feel It Still – Portugal. The Man (Medasin Remix) ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ – ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ – ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ – ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ – #badgalriri #fenty #rihanna #rihannafenty #instabeauty #makeuplover #instamakeup #lipstick #makeupaddict #hudabeauty #colourpop #wakeupandmakeup #makeupjunkie #motd #contour #naked3 #makeupoftheday #makeuptutorial #makeupvideo #makeupvideos #howtomakeup #smashbox #fairydrops #review #fentybeauty #aryannaepperson1 #beautyvlogger #lush #benefit #makeupphilippines

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Aryanna: One would be “My Followers Choose My Makeup” challenge since it was an interactive experience between me and my followers wherein I polled them through my Instagram stories on what makeup products they wanted me to use for my next video. I love engaging with my followers in any way I can, be it through replying to all my DMs and comments or making them a part of my own videos!

ARIANA GRANDE ‘NO TEARS LEFT TO CRY’ MAKEUP TUTORIAL?? See more⤵️ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Ya girl Ary totally fell in love with @arianagrande’s latest bop, No Tears Left To Cry and I am LIVING for the music video!! ? If you haven’t seen it, water u waitin 4?? Anyway, this makeup look is inspired by her first lewk in the MV with that crazy winged liner and braided pony. ✨ Arianators, can I get an eyyyy in the comments? ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀ Products used: • @shopalwayssunday Lavender Spritz Primer Mist • @esteelauder Double Wear Foundation in Warm Creme • @cargocosmetics Swimmables Water Resistant Bronzer from @beautybarph ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ • @heroinemake Mineral BB Loose Powder in 02 • @miniso_ph Rose Quartz & Serenity Eyebrow Pencil • @colourpopcosmetics Pressed Powder Highlighter in Boy Next Door ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ • @urbandecaycosmetics Naked 3 Palette • @creerbeaute_official Sailor Moon Miracle Romance Liquid Eyeliner Pink Moon Stick (Black) • Fashionuts The White Swan Romantic False Eyelashes • @maybelline The Rocket Volum Express Mascara • @nyxcosmetics_philippines Soft Matte Lip Cream in Stockholm • Various makeup brushes from @bhcosmetics @happyskin_ph @beautybarph • @tentennailph Nail Polish in Blueberry Swirl ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Song: No Tears Left To Cry – Ariana Grande? ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ – ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ – ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ – ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ – #beautyblogger #lipstick #cosmetics #instabeauty #instamakeup #videotutorial #tutorialesvideos #tutoriais #makeupaddict #wakeupandmakeup #makeupjunkie #motd #eyeshadow #contour #eyeliner #maccosmetics #arianagrande #notearslefttocry #justinbieber #makeuptutorial #makeupvideo #aryannaepperson1 #arianators #naked3 #urbandecay #esteelauder #maybelline #colourpopme #miniso

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Aryanna: Second is my “Ariana Grande No Tears Left To Cry Makeup Tutorial” as it was internationally recognized by PopSugar and it was such an honor for me to be featured doing a look of one of my favorite artists.

MY DAD DOES MY MAKEUP – FATHER’S DAY CHALLENGE ? See more⤵️ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Because today is Father’s Day, I thought it would be cool for my dad @tomepperson to do my makeup for today.? I’ve learned a lot of things from my dad including how to braid my hair, basic carpentry, how to skateboard and other rad things. This time, I thought I’d challenge him to do my makeup.? Honestly, I wasn’t so worried about the outcome because my dad is so used to painting so… if he can paint a house, he should be able paint my face with makeup…right? WRONG. HAHAHA I truly admire his effort despite putting highlighter all over my face, mascara on my eyelids, eyeliner not connected to my lashes and a botched lipstick application. ?✌️ Anyway, I just wanted to dedicate this post to my dad to show my immense love and appreciation for the special relationship we have. I love you dad!! Hope you guys can give him a lil greeting/shoutout in the comments haha I’m sure he’d enjoy reading them! Dress from @missselfridge_ph ❤️ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀ Song: Another One Bites The Dust – Queen (Dust Bambi Remix)

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Aryanna: Lastly is my Father’s Day collaboration with my dad Tom Epperson wherein he does my makeup for me as it was both funny and special at the same time.

/ESCAPE: Tell us about your brand Always Sunday! How did the brand start?

Aryanna: Always Sunday was conceived over breakfast and lots of bacon. Yes, bacon. It’s quite inspiring. Have you tried it? We have figured out how to create skincare products that compare to the awesomeness of said bacon. We wanted to create a brand that encompasses the feeling of Sundays–bacon, brunch, palm trees, the sound of waves, a good book, and time to pamper yourself. Don’t let our cute packaging fool you. We know it’s cute, but it’s full of personality (have you read our package captions?) and packs a punch. Our products are all-natural and cruelty-free, making sure your skin game is popping. We’re all about effortless and effective skincare, perfect for every skin type. We wanted to be able to reach the young and young-at-heart beauty lovers who are looking for an affordable and fun option for skincare products that deliver instant results. We love our SASSquad (Shop Always Sunday Squad)! They are the community of cool girls who are productive but also take the time to pamper themselves and treat every day like it’s Sunday.

/ESCAPE: How would you describe Always Sunday in 3 sentences or less?

Aryanna: Always Sunday is all about effective, effortless skincare and treating your skin like it’s the weekend. That’s it, really.

/ESCAPE: If you could recommend 3 products to our readers, what would they be?

Aryanna: My top 3 favorite Always Sunday products are our Minty Matcha Clarifying Face Mist, Rose Quartz Crystal Elixir Face Oil, and Lavender Spritz Primer Mist. These are my holy grail skincare items that I can’t imagine living without! The Minty Matcha and Rose Quartz combo is the best dynamic duo to help clear up acne and balance oily skin while Lavender Spritz is my all-time favorite primer and setting spray, making my makeup last over 8 hours!

/ESCAPE: Any advice you’d like to give to all our aspiring young entrepreneurs and beauty vloggers out there?

Aryanna: When it comes to finding your passion, sometimes it just doesn’t click. My advice to anyone who doesn’t know what to do is to try a lot of things. By doing this, it is a process of elimination and you can find out what you really like! For me, I found my passion for beauty by playing around with makeup and skincare and I turned it into my own. As a fresh graduate, I’m happy my mom and I started our little baby business, Always Sunday and that I also started creating my 1-minute Instagram videos. I believe it’s important to be consistent and let yourself have fun with being creative! Don’t put too much pressure on yourself to have everything figured out right away because the journey is so much more fun and exciting to experience.

To shop Always Sunday, visit (@shopalwayssunday). You can also follow Aryanna on Instagram (@aryannaepperson), Youtube (@aryannaepperson), and at

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