How Music Transcends Fashion As Told By J. Balvin

How Music Transcends Fashion As Told By J. Balvin

Following the successful fashion collaboration with ASAP Rocky, GUESS strikes again with a fresh collaboration with 33-year-old Colombian reggaeton singer, J. Balvin, to design his upcoming capsule collection inspired by his fifth album, Vibras.

This collection features an array of signature graphic tees, hoodies, swimwear, accessories, and socks, as well as the most coveted and crowd favorite oversized denim logo jacket. Of course, all this comes with a J. Balvin twist. It also showcases a revival of the ‘90s Latin vibe and a fusion of different beats and streetwear styles. Sounds like a party to me!


The pieces were inspired by a different kind of dynamic & rhythm. Attention to each detail was highlighted and the collection was filled with tropical prints, J. Balvin’s logo, the Guess logo, pops of color here and there, tie-dye, stripes, and other interesting elements. The artist’s positive outlook has influenced the design and style in each piece of clothing produced, as he aims for its wearers to feel great. With the collection’s extra spice, surely, any outfit from this set is something you can wear while bustin’ out those moves.

Like his music, the collaboration seeks to be a total trendsetter that inspires creativity & openness. Balvin mentioned that people don’t have to understand what the lyrics of his song mean as long as they are having fun hearing it and dancing to it. Who can resist the song “I Like It”, right?


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